Flexibility in go-to-market strategy
Deep industry expertise to source and secure contract manufacturers for your products in personal care and cosmetics sector. Dedicated manufacturing facility for assembly and manufacturing of electrical products already manufacturing leading brands such as Philips.Read Case Study Read Case Study
Building a Vision, One Component at a Time Situation
Shekofa has been the exclusive partner for distribution of Philips since 2006. When both the partners decided to enter into the competitive market of TVs, it was concluded that importation was not an option, due to high prices and custom regulations
It was deemed necessary to have a local manufacturing unit in order to be price competitive, and to avoid strict custom regulations. In coordination with Philips brand owner, a state-of-the-art manufacturing unit was established specifically to produce Philips TVs in Iran.
Today, Philips enjoys a good reasonable share of the competitive TV market of Iran, which would have been impossible without local manufacturing.